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Thursday, July 19, 2007

Business Week Writes About Bloggers Bringing In the Big Bucks


An article 'Bloggers Bring In the Big Bucks' written by John Tozzi in the Business Week talks about how bloggers earn money. Citing an example of Eric Nakagawa of 'I can has cheezburger', this article describes how Nakagawa became an entrepreneur by accident by initially posting a fat smiling cats picture on his site.

There is also a slide show about 13 most successful bloggers and how they earn money. The featured bloggers in this article are Mashable with a reported earnings of $166,000 per month, ShoeMoney with a reported earnings of $12000 per month, Overheard In New York with reported earnings of $8100 per month, Kottke with a reported earnings of $5300 a month, Talking Points Memo with a reported earnings of $45000 per month, Perez Hilton with a reported earnings of around $111,000 per month, Gothamist with a reported earning of around $60000 per month, Techcrunch with a reported earning of $200,000 per month, Go Fug Yourself with a reported earning of $6240 per month, Problogger with a reported earning of over $100,000 per month, MichellMalkin and HotAir with revenue not reported, I Can Has Cheezburger with a reported earning of $5600 per month, Booing Booing with a reported earning of $1 million per year.

However this article forgot to feature evil Make Money Online John Chow who reportedly earns around $12000 per month.

Zac Johnson says,

I know for a fact a good portion of the bloggers listed in this article are cashing in BIG TIME on side projects and their main (secret) web sites. Not pointing any fingers, but the article itself states that Shoemoney.com’s revenue only accounts for 3% of his company’s revenue. (Jeremy also runs the AuctionAds network, which I heavily recommend and report on) The article also pointed out that Darren Rowse "doesn’t disclose the details, but across the many blogs he writes, he clears six figures a year from a mix of private ads, affiliate deals, and ads sold through platforms such as Chitika, Google AdSense, Text Link Ads, and Amazon Associates". It’s likely he is also cashing in on a lot more earnings than disclosed on the site.